One reason the Hub was created is to promote Carbon Farming on the Central Coast. Carbon farming is agriculture that emphasizes the importance of carbon to the health of soils, plants and people. Carbon farming practices help plants remove carbon dioxide from the atmosphere and convert it into useful farm products (food, fuel, fiber, plant material and soil organic matter). These practices reduce agricultural greenhouse gas emissions and they provide a multitude of co-benefits (such as increasing productivity, water retention, biodiversity and drought resilience on farms and ranches). The Hub provides the key support that enables farmers and ranchers to adopt carbon farming practices and enhance stewardship of working lands throughout the Central Coast.